Introducing the Beer Rescue Program

It is our desire to always support our customers and our brewery partners in the best way possible. As savvy drinkers know, certain beers are meant to age.  High ABV, sours, barrel aged beers, etc, all change with age, developing or losing certain flavor qualities with time.  Bottle conditioning ensures our favorite aged beers are, in fact, still “alive.”

On the flip side of this coin, though, is our tender friend the Hop.  Hop aroma and bitterness both fade with time, and I’m sure everyone has the had the experience of opening a year-old IPA to find it’s resiny hop-ness fallen away, and you’re left with an overly sweet and unbalanced beer.  In a word, stale.  These beers aren’t “bad,” per se, they have just lost that hop quality that really makes them an IPA.

At WhichCraft, it is our goal to only sell beers to customers of the highest quality.  With that in mind, we introduce our Beer Rescue Program.  As you may know, most IPAs include either a “drink by” or “born on” date stamped on the bottle or can.  Some of these dates even use the day of the year calendar, which is definitely confusing, and sort of insane.

All this boils down to the fact that as a consumer, stores have traditionally put the burden on you to keep up with when a beer may or may not be fresh.  WhichCraft wants to do that work for you.  We are now instituting internal systems & processes to keep track of these dates (including the ones using the day of the year calendar!).

So in our weekly email newsletters, we’ll now be including our Beer Rescue Program.  Think of this as our attempt to help rescue these beers and help them get drank before they fall out of date.  Once they do fall out of date, we’ll pull them out of sellable inventory at our own expense.  Don’t worry, we won’t drain pour these beers.  We just won’t sell them to customers.

Basically, as a beer gets within a month of its “best buy” date, we’ll put it on sale.  It’s that simple.  Ask our staff during your next visit how you can rescue a beer.

So that’s it!  Help us rescue these beers from the fate of not finding a home and save a few bucks in the process!  Just another reason to shop at WhichCraft, your favorite bottle shop.

 

Cheers, and here’s to always drinking fresh beer —

Jody

Owner

Guess what? NEW beers, events and FREE tastings!

FREE IN-STORE TASTING

Friday, June 20TH from 6pm-8pm

<> Community Witbier (World Beer Cup Gold Medal)
<> Real Ale Brewer’s Cut Signature Hop Ale
<> Woodchuck Belgian White Hard Cider

Saturday, June 21st from 6pm-8pm

<> Oskar Blues Old Chub Scotch Ale
<> Martin House Rubberneck Red
<> St. Feuillien Dry Hopped Saison in a CAN
<> ALL DAY TASTING OF FOUNDERS ALL DAY IPA

NEW BEERS AVAILABLE

1. Real Ale Brewers Cut Signature Hop (Ultra hop varietal) – This beer features the American bred aroma variety ‘Ultra’. Descending from the noble bloodlines of Hallertau and Saazer, with a distinct American finish, Ultra’s character is defined by a mild spiciness and subtle floral notes. 5.1% ABV/Blanco, TX


2. Woodchuck Belgian White Cider – A handcrafted treasure, the ultra-limited edition Private Reserve Belgian White, is crafted with a classic Belgian beer yeast. Cloudy, with a rich, golden hue, it presents a delicate aroma and taste, with coriander and orange notes. It pairs excellently with seafood fare, mixed greens or sharp cheeses. 5.5% ABV/Middlebury, VT


3. Ska Brewing True Blonde Dubbel – This is a very interesting beer from Ska Brewing featuring ingredients such as local wildflower honey, Belgian candy sugar, and fermented with Belgian yeast. Very light in color, but bold in flavor and alcohol content. 8% ABV/Durango, CO


4. Green Flash Imperial IPA – Reaching new heights, the mountains of Summit and Nugget hops in this intense high gravity Imperial IPA will thrill even the extreme beer adventurer. Discover savory pine, evergreen and pineapple aromas and experience the rush of a hoppy adventure. 9.8% ABV/San Diego, CA


5. Green Flash White IPA – To create this beer, Green Flash combined malted wheat and more than a dozen hop varieties to select the three hops with the most citrus character: Simcoe, Amarillo and El Dorado. A citrus hop explosion leaps from the glass with big tangerine aromas up front, while hop flavors of bitter orange zest dominate and linger to the finish. 7% ABV/San Diego, CA


6. Green Flash Road Warrior Imperial Rye – They call it an “occasion beer” – an exceptional alternative to the season’s trend of lawnmower beers. “This is quite possibly the most amount of flavor that can be packed into a glass of red ale,” explains Green Flash Brewmaster, Chuck Silva. “Columbus & Mosaic hops, rich crystal malts and a touch of spicy rye malt build a mildly sweet, tannic base for Mosaic & Amarillo dry hopping – 2lbs per barrel – to shine through in the beer’s firm finish. With layers of hop flavor and aroma, Road Warrior offers an amazing hop fruitiness that lends to the beer’s overall drinkability.” 9% ABV/San Diego, CA


7. Rogue Voodoo Donut – They say the third time’s a charm, and this time the collision of crazies created a Pretzel, Raspberry & Chocolate ale inspired by Voodoo Doughnut’s Voodoo Doll doughnut.  The Voodoo people say the magic is in the hole. 5.4% ABV/Newport, OR


8. Lagunitas Undercover Investigation Shutdown – Lagunitas brewed this especially bitter ale in remembrance of the 2005 St Patrick’s Day Massacre and in commemoration of their 20-day suspension that followed. The ABC conducted an undercover investigation of our brewery, finding them guilty of operating a “Disorderly House.” 9.75% ABV/Petaluma, CA


9. Sixpoint RAD – The proprietary blend of fruit juices bursts with citrus essence, balanced by a smooth wheat beer base. It’s the ultimate summer crusher in a 16 oz can. 3.2% ABV/Brooklyn, NY


10. Brouwerij Van Steenberge Witches’ Brew – This ale is brewed by the masterful Belgian producer Van Steenberge for their American importer. It’s a big, generous, full-bodied cross between a rather dry Golden and a strong Tripel, showing the hallmark Golden richness and tree fruit with the tropical notes and spice of the tripel. 9.3% ABV/Ertvelde, Belgium


11. Texas Big Beer Brewery Big Texas Blonde – A Belgian style blonde brewed with a lot of malt and Belgian candy syrup, fermented with American ale yeast for a clean flavor and light body. 10.55% ABV/Buna, TX


12. Southern Tier Compass – This beer pours a light straw color and is made of two types of hops and three types of malts. With generous carbonation and a bright citrus aroma, this beer has crisp biscuit notes overlaid with fresh tropical citrus and a softer, less aggressive bitterness. However, this beer is a very bitter! 9% ABV/Lakewood, NY


13. Southern Tier Sonnet – This beer is a Belgian style super Saison brewed with lemongrass. With notes of lemon citrus, banana, and a tart finish, this beer is a delicious addition to the summertime. Pairs well with pasta w/ garlic aioli, steamed mussels, and Roquefort cheese. 8.5% ABV/Lakewood, NY

14. Boulevard Entwined – This ale is the first production batch of a test beer formerly referred to as Nelson. While the recipe was adjusted slightly from the original tests, the use of Muscat juice remains the focus. The juice was combined with pale malt in the brewhouse for a beer that is light both in body and in color. It was hopped exclusively with a New Zealand hop variety called Nelson Sauvin, known for its tropical fruit and white wine-like aromatics. This unique session ale has a refreshing, slightly tart finish. 4.1% ABV/Kansas City, MO

15. Petrus 1894 – This ale is brewed with 30% Barrel Aged Petrus Aged Pale and with hops from the 3 great hops growing beer cultures in Europe. Golding from the UK, Saaz from Czech Republic, and Tettnang Tettnanger from Germany. The hops are pitched 4 times and the beer is then dry hopped.  The flavor is dry and fresh, much like champagne or sparkling wine. 8% ABV/Bavikhove, Belgium

FREE BEER EVENTS

Saturday, June 21st ALL DAY LONG

Solstice All Day IPA Day – we’ll be doing a free tasting of All Day IPA ALL DAY long… get it?!  Seriously, starting at 11am, we’ll have All Day IPA open for tasting.  Also, specials on purchases… 6pk bottles for $10 and 15 pk cans for $20.  This is part of Myk O’Connor’s city-wide event! #SummerSolsticeAustin

Tuesday, June 24th from 6pm-8pm

Boulevard tasting with representative Matt Hogue.  We are going to taste everything in the Boulevard portfolio we have in stock and maybe one or two rare releases!

Wednesday, June 25th from 6pm-8pm

Green Flash tasting with representatives Woody Wiedeman and Josh Samples. We are going to taste the whole lineup (including three brand new releases, see above).  

Friday, June 27th from 5pm-8pm

Save The World Tripel launch event.  STW is releasing their Tripel and we’re one of the first to try it!  Head Brewer will be in attendance from 5-8pm (special time), and we’ll be tasting and selling the brand new Tripel.

Time to kick off the World Cup with some NEW BEER, FREE TASTINGS, and EVENT

You can stop your search for a Father’s Day present now. We have variety packs, mystery bags, t-shirts, gift packs, and much more to make your Pops very happy!

NEW BEER AVAILABLE

  1. No Label ‘Mint IPA’ Using 5 different hops, this IPA has a strong bouquet of citrus and pine with a hint of spiciness. The mint balances the hops for a smooth finish. Believe it or not, this IPA clocks in at 125 IBU! 7.7%ABV/Katy, TX
  2. Real Ale Brewing Company’s ‘WHITE’ –  Real Ale’s newest seasonal offering is the Real Ale White. True to its roots, White is brewed with unmalted wheat, orange peel and coriander, and fermented with our house Belgian yeast strain. But with a dryhop level that matches our IPA, the aroma of this White more closely resembles that of its American peers than its Belgian ancestors. Low in alcohol and heavy in hop aroma, the once delicate Witbier has become the commanding Session White IPA. 4.6% ABV/Blanco, TX
  3. Rogue Farms ‘7 Hop IPA’ If you want a one of a kind IPA, this is it. This is John Maier’s secret recipe that blends all seven hops grown in the hopyard of Rogue Farms. It is a true taste of the terror of the Wigrich Appellation, the oldest hops growing region in Oregon. This beer uses Rogue Farms Liberty, Newport, Revolution, Rebel, Independent, Freedom & Alluvial hop varieties. 8% ABV/Newport, OR
  4. Stone Brewing ‘Enjoy by 07.04.14 IPA’ – This is a devastatingly fresh double IPA. While freshness is a key component of many beers – especially big, citrusy, floral IPAs – Stone has taken it further, a lot further, in this IPA.They’ve not only gone to extensive lengths to ensure that you’re getting this beer in your hands within an extraordinarily short window, they made sure that the Enjoy By date isn’t randomly etched in tiny text somewhere on the label, to be overlooked by all but the most attentive of retailers and consumers. Instead, they’ve sent a clear message with the name of the beer itself that there is no better time than right now to enjoy this IPA. 9.4% ABV/Escondido, CA
  5. Boulevard Brewing Company ‘Love Child No. 4’ This is a staff favorite and an incredible sour beer! A part of the Smokestack Series from the brewery, this beer is always a highly anticipated release. This wild ale was barrel aged with Lactobacillus and Brettanomyces, with most of the beer blended aged in oak barrels some for six years, and another portion of the mix aged 11 months souring on Lactobacillus.This is a blend of whiskey barrel, wine foeder and stainless aged sour beers, this beer opens with an aroma of red fruit and under-ripe strawberries. Slightly more acidic than previous Love Child releases, this blend marries dark fruit flavors with subtle earthy notes of leather and mushroom with a lingering acid finish that closes crisp and dry. 9.5% ABV/Kansas City, MO
  6. Saint Arnold Brewing Company ’20th Anniversary’ – The color on this barleywine is a deep burgundian brown with a tan, creamy head. The nose is spicy with malt and alcohol and an orange citrus hop note. Toffee and caramel flavors combine well with spice from a combination of the hops and the alcohol. The balance is perfect with the malt and hops tingling together in unison from start to finish. There is a slight lingering dry bitter that stays with you but this also complements the sweetness from the all malt grain bill that could easily have become cloying. On repeated tastes, and as the beer warms, a soft dark chocolate note starts to come forward adding to the interest of this beer. 11.2% ABV/Houston, TX
  7. Aspall ‘Perronelle’s Blush’ English Draft CiderThis is a traditional English cider blended with a dash of blackberry juice to bring a beautifully crafted and delicious fruit cider. 5.7% ABV/Suffolk, England
  8. Deschutes Brewery ‘Hop In The Dark C.D.A.’ – ‘C.D.A.’ stands for Cascadian Dark Ale, and that’s exactly what this beer is. Semantics aside, this noir version has subtle coffee undertones born of a blend of oats with dark, Munich and crystal malts. What emerges is something deeper, less orthodox, and all its own. 6.8% ABV/Bend, OR

 

BEER TASTINGS THIS WEEKEND

Friday, June 13th, 2014 from 6-8pm

REAL ALE BREWING COMPANY WHITE

AVERY ELLIE’S BROWN ALE

SANTA FE BREWING COMPANY FREESTYLE PILSNER

Saturday, June 14th, 2014 from 6-8pm

ASPALL PERRONELLE’S BLUSH CIDER

HARPOON CITRA VICTORIOUS

GOOSE ISLAND BREWING COMPANY OGDEN

COMMUNITY BEER COMPANY VIENNA LAGER

EVENTS AT WhichCraft THIS WEEK

Thursday, June 19th, 2014 from 7:30-9pm

Matt Long, brewer of Big Sky Brewing Co. in Missouri, will be in store doing a meet-n-greet and tasting our customers on different Big Sky beers!